STEi Institute Pte Ltd is the new name for the former well-reputed STET Institute Pte Ltd. Despite the rebranding and new name, there is some identity retention from the former company STET Institute by maintaining the original black color and typography for continual recognition. The “little red dot” represents Singapore, where the origins and roots of the company lie, present the company in credibility and good reputation. The stylized “i” add movement represent the dynamic essence and lifestyle of the company. The color blue as well as the letter, is often used as an information icon that can be found in many places. This is also reflective in the logo, allowing STEi to be identified in having a wealth of information which is essential as a education learning institute.